Sales of young adult print books saw an increase of 2.7% in the quarter, fuelled by a 23.3% increase in the social situations/health/family subcategory. But their sales dropped by 12.6% in Q1 2023.
Graphic novels saw a significant increase in sales in 20. Other than adult fiction, the horror/occult/psychological subcategory rose in sales by 30% at outlets reporting to BookScan. The novelist The Seven Husbands of Evelyn Hugo and Daisy Jones & the Six made the sale of 460,000 copies in total. The only other author to have multiple books on the list was another popular BookTok favourite, Taylor Jenkins Reid. In addition, Hoover earned seven books on the top 25 list, selling around 2.3 million copies. Colleen Hoover’s It Starts with Us, and It Ends – these two novels led the romance genre, selling over one million copies of the romance novels.
Romance is the primary driver of adult fiction sales, and this genre has seen an increase of nearly 45%, which is huge. Now, in the recent Q1, unit sales of adult fiction have increased by another 6.8%. It is important to note that young and adult fiction books rose in sales by an 8.5% increase in 2022. In Q1 2023, young and adult fiction books offset declines in four other popular categories. Sales of Print Book Inched Up Thanks to Adult Fiction These figures indicate that sales of print books may remain at a steady slope above the point before the lockdown-induced surge, which started in the spring of 2020. This is almost 17% higher than the 157.7 million copies sold in Q1 of 2019. In addition, the most recent quarter saw sales of 184.4 million copies of print books. With four successive weeks of increases to the first quarter close out, unit sales of print books were almost flat with 2022, seeing a slight drop of 0.3%. The recorded small quarterly decline should ease such fears. The industry feared that unit sales of print books might experience a sharp drop in 2023 as the economy slows down.
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